資訊管理展望第四卷第二期

資訊管理展望，第四卷，第二期，2002年10月

網站信任、網站體驗與網站忠誠度之影響路徑，林心慧
[摘要] [全文]
電子商店之關係品質模式，曾淑峰、張紹勳
[摘要] [全文]
企業對電子市集的採用因素及其績效研究，謝順金、林裕勛
[摘要] [全文]
軟體再用效益演變之探討，朱文禎、楊建民
[摘要] [全文]
網頁廣告態度模式之驗證─台灣中部地區學校之實證研究，李秀琴、王怡舜、黃木榮
[摘要] [全文]
多緒開放式程式開發環境，張欽隆、廖賀田
[摘要] [全文]
陳列量相依型產品需求之二階供應鏈批量模式，沈淑芬
[摘要] [全文]

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[回目次] [全文]

網站信任、網站體驗與網站忠誠度之影響路徑，林心慧

本研究的主要目的是要探討影響網站忠誠度的因素，經由相關的文獻探討，本研究提出一個假設的因果關係模式，模式中影響網站忠誠度的因素包括顧客滿意度、網站信任、以及網站體驗。本研究並進一步蒐集179 份有效樣本資料，運用結構方程模式來進行模式的驗證性分析，分析的結果顯示，顧客滿意度、網站信任、以及網站體驗等三個因素對於上站忠誠及購買忠誠度都有顯著的影響。最後，本文討論了研究成果對於實務界與學術界的意涵，並提出一些後續的研究方向。

關鍵字：電子商務、網站信任、網站體驗、顧客滿意度、網站忠誠度

[回目次] [全文]

電子商店之關係品質模式，曾淑峰、張紹勳

關鍵字：電子商務、網站信任、網站體驗、顧客滿意度、網站忠誠度

[回目次] [全文]

企業對電子市集的採用因素及其績效研究，謝順金、林裕勛

隨著網際網路的快速發展，使得許多企業透過網際網路進行彼此間的商務交易，也促成企業之間虛擬電子市集的產生。本研究希望在國內企業紛紛導入電子市集交易模式之初，對影響電子市集實施程度與績效的採用因素能有所掌握，以提供企業導入電子市集的建議方案。

本研究以製造業為研究對象，將電子市集之採用因素區分為企業組織面、產業環境面與技術面，研究重點在探討哪些因素會影響電子市集的實施程度與實施績效，並探討實施程度和實施績效間的關係。研究方法採郵寄問卷調查法，共出550 封問卷，有效回收樣本161 份，回收率為29.27﹪。

研究發現，影響實施程度的採用因素為技術相容性、供應商的作為。影響實施績效的採用因素則為相對利益、互動協調程度。企業目前認為電子市集導入的障礙依序為電子交易法規不周全及電子文件的認證尚未成熟，客戶的交易習慣尚未改變以及網路電子交易的安全堪慮。而電子市集為企業帶來的主要績效依序為使交易資料正確性提高，使交易時間縮短，以及提高市場競爭力。目前企業對電子市集各項功能的採用認知重要性和實施程度存有極大差距，整體顯示，國內電子市集交易環境尚未成熟。

關鍵字：網際網路（Internet）電子市集（e-Marketplace）、採用因素（Adoption Factor）、績效（Performance）

[回目次] [全文]

軟體再用效益演變之探討，朱文禎、楊建民

隨著軟體發展與演進，「軟體危機」因應而生，而軟體再用是解決「軟體危機」重要因應之道，因此探討軟體再用效益的演變將有助於產官學研在推動軟體再用相關政策之研擬參考。

以往的軟體再用效益的研究大多強調局部性財務效益，而且是橫斷面研究。本文則較廣泛的就系統、程式、應用、管理、組織與產業等七大構面42 個關鍵效益進行縱貫性研究。經由比較1997 年上半年和2000 年下半年兩個時期，國內主要軟體業者和專家學者的訪談和階層程序分析法問卷，歸納並探討軟體再用關鍵效益在國內的變化趨勢。

本研究結果顯示(1) 軟體再用效益七個構面中，在重要性變化以系統屬性增加最多(0.068)，其次為產業屬性(0.021)；專案屬性的重要性減少最多(-0.054)。(2) 42 個關鍵效益中，減少系統出錯及跨平台的成本，增加元件品質等關鍵效益更受到重視。另一方面，專案中發展人數減少、開發類似軟體時間減少等效益的重要性則逐漸減少。亦即軟體再用的效益中，系統的穩定性、元件質的提昇和量的增加等關鍵效益更加重要，而且逐漸從重視個別專案效益，到組織外的跨專案效益乃至於整個產業的效益，以跨組織合作和軟體產業整體資源來面對日漸擴大和複雜軟體市場需求。

關鍵字：軟體再用效益、階層程序分析法、軟體危機、縱貫性研究

[回目次] [全文]

網頁廣告態度模式之驗證─台灣中部地區學校之實證研究，李秀琴、王怡舜、黃木榮

本研究主要目的是要驗證Ducoffe(1996)與Brackett & Carr(2001)兩篇研究所發展的網頁廣告態度模式，並瞭解台灣中部地區學生對於網頁廣告價值與態度的看法。本研究針對台灣中部地區四所學校所抽出的300 位學生樣本進行分析，研究的結果顯示「煩躁性」與「廣告價值」間無顯著關連，此外，Brackett & Carr(2001)與本研究中的學生樣本對於網頁廣告皆有明顯的煩躁反應。本研究也發現台灣和美國的學生都預測未來五至十年，全球資訊網會取代電視成為最有價值的資訊來源。最後，本文彙總三篇研究中網頁廣告態度模式之差異，並討論本研究對於實務界與學術界的意涵。

關鍵字：廣告價值、廣告態度、網頁廣告

[回目次] [全文]

多緒開放式程式開發環境，張欽隆、廖賀田

整合式開發環境可以簡化軟體開發的瑣碎工作，但在此種開發環境中，程式員仍需面對冗長的編譯時間並受限於封閉式的執行環境。本論文提出一個多緒開放式的互動發展環境，它具有下列特色:(1) 以直譯中間碼的方式改善編譯耗時的缺點，(2) 以互動的方式提供開放的執行環境，(3) 提供多緒使用介面讓程式測試更有彈性。透過本環境，程式員將可節省程式開發時間並可動態地測試程式。

關鍵詞: 開發環境、多緒、執行緒管理、互動、開放。

[回目次] [全文]

陳列量相依型產品需求之二階供應鏈批量模式，沈淑芬

零售商與製造商的整合已成為供給鏈管理中的重要議題，透過整合可以降低行銷通路的成本並提供更好的服務。本文提出一個聯合利潤最大化的決策模型，討論當賣場中消費者對商品的需求會隨商品陳列量之多寡而變動時，零售商與製造商在通路合作下的最佳批量決策。本研究發現若商品的零售價格較高、或商品展示效果強烈、或零售商的商品持有成本較小時，零售商在賣場中商品尚未售罄前就會補貨上架，冀望強化商品的展示效果以刺激消費者的需求，提高銷售量、增加聯合利潤與消費者剩餘。

關鍵詞：通路合作、聯合批量決策、陳列量相依之產品需求

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Journal of Information Management, Vol. 4, No.2, October. 2002

Abstract

The Chain of Effects from Website Trust and Website Experience to Website Loyalty: A Structural Equation Model
Hsin-Hui Lin

The main purpose of this study is to explore the factors affecting website loyalty. Based on Internet marketing literature, this study proposes a research model to describe the hypothesized causal relations among website trust, website experience, customer satisfaction, and website loyalty. This study then collects a sample of 179 respondents and employs structural equation modeling to test the proposed hypotheses. The result indicates that website loyalty is significantly affected by website trust, website experience, and customer satisfaction. Finally, implications for research and practice are presented.

Keyword: Electronic commerce, Website trust, Website experience, Customer

[Full Text]

The study on the factor of adopting e-marketplace and its performance

The rapid development of Internet technology has brought more business transactions through Internet among companies. At the same time, it also produces a new application environment based on the virtual e-marketplace. The purposes of this context are to exploring the factors for adopting e-marketplace and the performances after being implemented.

The main focus object of this study is placed on Manufacturing Corporations. Here the factors of adopting e-marketplace are considered into three dimensions: those are organizations, production/operations environments and technologies. The study focuses on two parts: The first part is concentrated on the adoption factors, which affect the implementation degree and implementation performances described above. The second part is concentrated on analyzing the relationship among adoption factors, implementing degree and implementation performances. The survey is done by sending questionnaires via mail with total number of 550, only with 161 returned. The percentage of return is 29.27%.

The study result shows the adoption factor affecting implementation degree is compatibility of technology and supplier activities. The study also shows the adoption factors affecting implementation performance are relative benefit and compatibility of technology. The barriers of adopting e-marketplace are in order：incompleteness of both regulation and certificate of electronic documents, old habit of transaction and insecurity of electronic transaction. Currently e-marketplace has brought improvement on performance in areas such as increasing the correctiveness of transaction data, shorten the transaction time and upgrading the corporation competitiveness.

Keyword: Internet, e-Marketplace, Adoption Factor, Performance

[Full Text]

The Evolution of Software Reuse Effects , WenChen Chu JanMing Yang

Software reuse plays a vital role when software crises occur along with the evolution of
software development. It is expected that policy makers of software reuse in software
industry will be benefited by this study.
As most researches in terms of software reuse effects focus on project and cross section
effects, the objective of this paper, however, involves a longitudinal study of the evolution of
software reuse effects. It compares the outcome of analytic hierarchy process drawn from
the questionnaire done with experts in 1997 and 2000. In addition, an evaluative model of
software reuse effects with 7 dimensions and 42 criteria is included in this study.
The findings indicate that (1) the system (0.068) and industry (0.021) dimensions are
the leading main proportions; meanwhile, the project (-0.054) dimension is one of the main
proportions that are decreasing in the evolution process among 7 dimensions. (2) Low
frequency of system errors, low porting costs and high components quality are more
emphasized. The size of team members working on the projects and the time spent on the
project are losing their importance in the evolution among 42 criteria. In other words,
more stable systems, high quality and quantity components have got more emphases than ever.
Furthermore, the effects of industry levels are evaluated prior to those of project levels. The
corporations among the software industry are about to ally to meet the more complicated and
extensive market needs.

Keywords: software reuse effects, analytic hierarchy process (AHP), software crises,
longitudinal study
[Full Text]

Validation of the Web Advertising Attitude Model─
An Empirical Study in the Middle Area of Taiwan
Show-Chin Lee*, Yi-Shun Wang**, Mu-Jung Huang***

The main purpose of this study is to validate the Web advertising attitude model
developed by Ducoffe (1996) and Brackett & Carr (2001), and to examine the students’
advertising value and attitude toward Web advertising in the middle area of Taiwan. This
study analyzes a sample of 300 students taken from four schools in the middle area of Taiwan.
The findings show the insignificant relationship between “irritation” and “advertising value,”
and the notable irritating reflections for student samples in Brackett & Carr (2001) and this
study. Moreover, both Taiwanese and American students predict that web advertising will
overtake television advertising as the most valuable source of information for the future. This
paper finally summarizes the model differences within three studies and discusses
implications for practice and research.

Keywords: Advertising value, Attitude toward advertising, Web advertising
[Full Text]

Multi-threaded Open Integrated Development Environment
Chin-Lung Chang Heh-Tyan Liaw

Integrated development environments may simplify routine works in software development.
But a programmer in such an environment still has to endure the lengthy compiling time and
to be limited by the closed runtime environment. A multi-threaded open integrated
development environment is proposed in this paper. The features of the environment are: (1)
interpreting intermediate codes to reduce compiling time, (2) supporting an open runtime
environment in an interactive manner, (3) supporting a multi-threaded user interface to make
the testing of programs more flexible. In this environment, a programmer may reduce the time
of development, and may test programs dynamically.

Keywords: development environment, multi-thread, thread management, interactive, open
[Full Text]

A Lot Size Model for Two-Echelon Supply Chains with
Stock-Dependent Demand
Shu- Fen Shen

Coordination in supply chain management has become an important issue for manufacturer
and retailer to gain such advantages as lower costs and better service, or a combination of
both. In this paper, we propose a model to analyze the lot size decisions under channel
cooperation when the demand rate facing by the retailer is stock-dependent. In this joint
profit maximization problem we find that the retailer will replenish the shelf before products
are sold out if the retail price is relatively high, or the motivational effect of the displayed
shelf is strong, or the inventory holding cost is low. The character of stock-dependent
demand will encourage retailer to sustain some inventory as psychic stock at the end of the
ordering cycle to stimulate consumers’ demands and then to enlarge the consumers’ surplus.

Keywords：Channel Cooperation，Joint Lot-Sizing Decisions， Stock-dependent Demand
[Full Text]